MAGIC of Books!

MAGIC of Books!

Morning MAGIC is launching a new project this summer called MAGIC of Books. From July 8th - 21st Morning MAGIC will be out in the community collecting new books to benefit the Boston city literacy program, ReadBoston. All books collected will go to local Boston children living in a low-income neighborhoods.

We are looking for books appropriate for kids ages 3-8, and you can find ReadBoston’s wish list for books HERE. Thank you to Stop & Shop for partnering with us on this amazing cause.

MAGIC of Books is presented by Stop & Shop, helping our communities enjoy better food & better lives.

Please see below to find out where you can drop off a new book at one of our MAGIC of Books book drive events at your local Stop & Shop stores:

  • July 11th from 12-2pm: Stop & Shop, 165 Needham St. Newton, MA
  • July 12th from 12-2pm: Stop & Shop, 25 Walkers Brook Dr. Reading, MA
  • July 13th from 12-2pm: Stop & Shop, 316 Grove St. Braintree, MA
  • July 18th from 12-2pm: Stop & Shop 155 Harvard St. Brookline, MA 
  • July 19th from 12-2pm:  Stop & Shop, 301 Newbury St. Danvers, MA
  • July 20th from 12-2pm: Stop & Shop, 235 Old Connecticut Path Framingham, MA

There will be MAGIC of Books bookmarks available while supplies last that you can ONLY GET by stopping by these local events!


83 Leo M Birmingham Pkwy
Boston, MA 02135

Read Boston Stop & Shop Logos

More about ReadBoston:
ReadBoston was founded in 1995 as a non-profit children’s literacy organization and has become a catalyst for change in all of Boston’s communities by funneling resources, innovative programs, books, and best practices into Boston neighborhoods.
ReadBoston consists of several literacy-rich programs for children from birth through age 8. These programs reach children in school, during summer vacation, and before they are old enough to attend school. 

Research shows that children who live in low-income communities are more likely to lose ground in reading over the summer than their higher income peers (Entwisle and Olson, 2007). In addition, these students typically score lower on standardized tests at the end of summer vacation than they do on the same tests at the beginning of summer vacation (Cooper, 1996). In fact a summer reading setback is a primary source of the reading achievement gap between low- and high-income students at age 14 (Entwisle and Olson, 2007). Most alarming is that summer learning loss appears to be cumulative, contributing even more significantly to the achievement gap (RAND, 2011). ReadBoston’s Storymobile program provides high quality literacy programming to low-income children throughout Boston in the summer months, when children are most at risk.

Research also shows that low-income children have limited access to high quality literacy materials. In middle-income neighborhoods, the ratio of books per child is 13 to 1; in some low-income neighborhoods, the ratio is 1 age-appropriate book for every 300 children (Neuman and Dickinson, 2006). Of the 16 million children living in poverty in the United States, two-thirds do not have books in their homes (National Center for Poverty, 2013). Without access to books, children are unable to develop the vocabulary and reading skills crucial for their success in school. ReadBoston provides access to high-quality books and literacy materials so children and their families can gain skills essential for their success.

Many of the children entering Kindergarten in Boston are already at risk for academic failure because they lack the fundamental skills needed to succeed in school. Unfortunately, research shows that children who start behind often stay behind. Our work is critical to changing the literacy rated of Boston’s children. ReadBoston feels that by affecting change at this early stage in children’s lives, we will improve the quality of life for individuals and families living in Boston.